Watermelon Now and Later: Strain Profile and Solventless Rosin Analysis

Hayyzoos
May 9
27 min read

Breeder and Origin of Watermelon Now and Later

Watermelon Now and Later (sometimes stylized as “WatermeloN’ Later”) is a hybrid cannabis strain developed by the Superseed Company. As the name suggests, it was bred to capture a watermelon candy-like flavor, reminiscent of the classic Watermelon Now & Later candy. According to the breeder, its genetic lineage is Watermelon Soda × Zlushiez. Watermelon Soda is a fruity, high-yielding strain (a cross of Watermelon Punch × Seattle Soda) known for sweet melon flavors, while Zlushiez (bred by Raw Genetics) is a modern candy-like strain (Zkittlez × Strawberry Fritter) that contributes to the strain’s “Now and Later” candy terpene profile. This combination gives Watermelon Now and Later a strong Zkittlez-influenced candy aroma layered with juicy watermelon notes.

Naming and Phenotypes: The strain’s name clearly nods to its flavor. In some breeder notes and forums it’s simply called “Watermelon Later” or “Watermelon Laters.” (One pheno-hunting project referred to it as Seattle Soda × Watermelon Soda, labeled “Watermelon Laters”, but this appears to be a related selection by Superseed Co.) Overall, Watermelon Now and Later is an evenly balanced hybrid in effects, inheriting indica-leaning relaxation from its Zkittlez lineage and uplifting euphoria from its Watermelon Soda side. It’s typically available as feminized seeds or clones, and growers report that it shows fairly uniform traits (likely due to a stabilized selection). The breeder advertises its exceptional resin production and intense candy flavor as standout features, making it popular among extractors interested in solventless concentrates.

Terpene Profile and Flavor Characteristics

Watermelon Now and Later boasts a rich terpene profile that drives its candy-sweet aroma. Lab-tested COAs (Certificates of Analysis) for similar “Now N Later” cultivars show a dominance of myrcene, with substantial amounts of pinene and limonene. We can expect Watermelon Now and Later to share these primary terpenes, along with contributions from its unique parentage (which add fruity and “hashy” notes).

Dominant Terpene – Myrcene: Lab analyses indicate myrcene is the most abundant terpene in Now and Later strains. Myrcene imparts a herbal, musky sweetness (often likened to mango or hops) and contributes to the strain’s relaxing effects. In Watermelon Now and Later, myrcene likely underpins the “lush, syrupy” sweetness that makes the aroma so thick and candy-like.
Secondary Terpenes – Limonene, Caryophyllene, Pinene: Significant levels of limonene (citrus, fruity), β-caryophyllene (spicy, “hashy” backbone), and pinene (bright pine) have been noted in the broader Now & Later terpene profile. Limonene adds a bright citrusy sweetness that, combined with berry-like notes from Zkittlez, gives a tropical fruit character (think watermelon candy with a twist of citrus). Caryophyllene contributes a warm, peppery undertone – often described as a “hashy” or earthy note – which rounds out the candy sweetness with some depth. Pinene provides a crisp pine aroma that can come across as a mild fresh, herbal note amidst the fruit. In Watermelon Now and Later, these terpenes work together to produce a “distinct fruity watermelon flavor... complemented by grape notes and hashy undertones,” according to cultivators, creating a unique candy-like bouquet.
Minor Terpenes – Terpinolene, p-Cymene & Others: Some reviews of Now & Later have reported hints of terpinolene and p-cymene. Terpinolene can impart a sweet, mixed fruit and pine smell (common in Jack Herer and some hazes), which might accent the watermelon aroma. p-Cymene has a light sweet citrus character. While likely not dominant, these minor terpenes may contribute to the strain’s complex “sweet-and-sour candy” aroma.

Flavor and Aroma: The overall terpene blend gives Watermelon Now and Later a mouth-watering flavor profile. Users describe the smell as opening with juicy watermelon and tropical fruit candy notes, followed by a sweet grape or berry tone (a nod to its Zkittlez heritage) and a light herbal-skunk finish. When smoked or vaporized, the flavor is often very true to the aroma – akin to inhaling a watermelon candy with a touch of earthy spice on the exhale. This strain’s flavorful terpene content not only makes it enjoyable to consume, but also ideal for solventless extraction, as those terpenes carry over strongly into rosin (more on that below).

Table: Dominant Terpenes in Watermelon Now and Later (by abundance)

Terpene	Aroma/Flavor Notes	Presence (Typical)
Myrcene	Herbal, sweet, musky (like mango)	Dominant – highest %
Limonene	Citrus, fruity, sweet	Secondary – notable %
β-Caryophyllene	Peppery, earthy (“hashy”)	Secondary – notable %
β-Pinene	Pine, fresh herbal	Secondary – notable %
Others (Terpinolene, Cymene, etc.)	Mixed fruit, floral hints	Trace – minor contributors

Note: Precise terpene percentages vary by phenotype and grow conditions. In general, myrcene often leads the profile (sometimes >0.5% by weight), with limonene, caryophyllene, and pinene each in the ~0.2–0.5% range in lab tests of similar strains. This rich terpene content is directly responsible for the strain’s intense candy-like aroma and is a key reason Watermelon Now and Later is sought after for solventless rosin – high terpene content can translate into very flavorful extracts.

Cultivation Insights (Indoor vs Outdoor & Phenotypes)

Watermelon Now and Later is considered an easy-to-grow hybrid with vigorous resin production. It inherits a sturdy structure from its mixed lineage and can be cultivated successfully indoors or outdoors. Below are key cultivation traits and tips:

Growth Pattern: This strain grows as a balanced hybrid in structure – typically medium height, with moderately bushy branching. The plants develop dense, resin-coated buds that emit a strong fruity odor by mid-flowering. Growers note that late in bloom, the colas can pack on weight and get quite sticky with trichomes (a result of the strain’s hash-oriented breeding). Some phenotypes may display purple hues in the buds and leaves, thanks to Purple Punch and Zkittlez ancestry, especially if exposed to cooler night temperatures late in flowering.
Indoor Cultivation: Indoors, Watermelon Now and Later thrives in a warm (72–78°F), low-humidity environment (to avoid mold on its dense buds). It responds well to training techniques: topping and LST (low stress training) can help create an even canopy and improve light penetration, which this plant readily benefits from. Flowering time is approximately 9 weeks (65–70 days) for most phenos. Some growers have observed slightly longer flowering up to 10 weeks for certain plants, but generally around 63–65 days is common for peak ripeness (milky trichomes). During flowering, strong odor control is recommended – carbon filters or odor-neutralizers – as the fruity aroma becomes very pungent.
Outdoor/Greenhouse: Outdoors, this strain prefers a warm, sunny climate (Mediterranean-like). It’s reported to be robust and adaptable, tolerating heat well. In cooler or shorter-season climates, a greenhouse can help ensure it finishes. Harvest time is around 12 weeks from flowering onset; in temperate northern hemisphere regions this means a late-September to mid-October harvest. The plant yields best if it’s allowed to soak up plenty of sun – it can handle full sun exposure and will reward growers with very sticky buds. Because of the heavy resin, outdoor growers should watch for bud rot in the dense colas if humidity spikes late in the season. Otherwise, its disease resistance is decent, thanks to hardy genetics.
Yield and Production: Yields of Watermelon Now and Later are medium to high in quality, though not necessarily a volume champion. Indoors, typical yields are reported around 0.5 to 1 ounce per square foot (roughly 150–300 g/m²), which is moderate. Outdoors, each plant can produce 1–2 ounces under standard care – though this modest per-plant figure assumes a shorter veg or container-grown plant (in ideal conditions with large plants, one could certainly yield more). The breeder emphasizes that while bud yield is average, the resin yield is extraordinary – the flowers are absolutely drenched in trichomes, which is more valuable to hash makers than raw weight. In essence, growers “trade off” some bulk yield for potency and resin. Pruning the plant to direct energy to top colas and maintaining proper nutrition (especially magnesium and sulfur in mid-flower to support terpene production) will maximize the output of high-terpene buds.
Phenotypic Traits: Thus far, growers report fairly homogeneous phenotypes (likely due to selection for certain traits in the feminized seed line). Known phenos don’t stray far from the intended profile: all tend to have fruity-sweet terpene profiles and copious resin. You might find one pheno that leans a tad more “Watermelon” – super juicy sweet aroma – and another that has a bit more of the “Later” (i.e. slightly more gas or grape from the Zlushiez/Zkittlez side). But in general, differences are minor. The strain has been praised for trichome coverage – even fan leaves may frost up with sugar – making it ideal for extraction.
Preferred Growing Conditions: A warm environment is ideal. If growing indoors, keep day temperatures ~75°F and nights ~65°F in flowering to encourage color and terpene retention. The plant can handle nutrient-rich soil or hydro, but organic soil grows are popular to push terpene expression (some growers top-dress with molasses or fruit compost teas to possibly enhance the sweet terps). Indoor vs Outdoor: There’s no strong preference – it does well in both. Indoor gives you more control over the terpene preservation (important for rosin production), while outdoor sun-grown plants may express vibrant flavors but could be slightly less dense. Either way, terpene content is very high, so ensure adequate drying/curing to preserve those volatile compounds.

Summary: Watermelon Now and Later is a resin-heavy, fruit-forward hybrid that is relatively easy to cultivate. It flowers in about 9 weeks, yields a moderate harvest of very sticky buds, and flourishes in warm, sunny conditions (indoor or out). Its standout feature for growers is the resin – this strain was essentially bred with hash production in mind, so the goal is less about maximum weight and more about premium quality flowers loaded with terpenes and cannabinoids.

Solventless Rosin Production: Flower Rosin vs. Hash Rosin

One of the main attractions of Watermelon Now and Later is how well it performs in solventless extraction, specifically as rosin. Solventless rosin can be made either by pressing dried flower (“flower rosin”) or by first making ice water hash and then pressing that into rosin (“hash rosin”). This strain excels at both methods, with some nuances:

Resin “Dumping” Ability: Growers and extractors report that Watermelon Now and Later dumps resin – meaning it produces a high yield of trichomes that translate into rosin. In fact, this strain is recommended “for those interested in washing and rosin production” due to its dense, trichome-laden buds (anecdotal breeder info). When processed as fresh frozen (to make live hash rosin), it has shown exceptional yields. For example, one single-source run of Watermelon Zkittlez (closely related in genetics) yielded 5% rosin from fresh-frozen bud – this equates to roughly a 25% return on dry weight, an outstanding yield in hash rosin production. (By comparison, many strains only give ~3-4% from fresh frozen, ~15% dry yield.) Achieving ~5% indicates that nearly one in every 20 grams of the fresh plant became pure rosin! Such high returns underscore the strain’s suitability for premium solventless products. In practical terms, a typical wash of Watermelon Now and Later might produce a very high grade bubble hash (often >70% THCA heads in the 90–120µ trichome fraction), which presses out abundant rosin.
Flower Rosin Production: Pressing the dried/cured buds directly into rosin is a straightforward way to enjoy this strain’s oils. Watermelon Now and Later’s buds are so resinous that even without refinement into hash, they yield respectable rosin outputs. Expect 10–20% rosin yield from dry flower (so 1g of rosin per 5–10g of buds) depending on quality. The rosin quality from flower will be full-spectrum (containing fats/waxes), typically giving it a darker golden amber color compared to hash rosin. However, because this strain’s resin is very clean (loaded with terps and cannabinoids, less chlorophyll), even flower-pressed rosin comes out flavorful and not “planty.” Some home extractors prefer doing flower rosin with this strain since the results are terpy and potent without needing ice water extraction. Press technique: To press Watermelon Now&Later flower, relatively low temperature is advised to preserve terpenes – around 180°F (82°C) on the plates, pressed for ~60–90 seconds, often yields a sappy light amber rosin. The rosin can then be cold-cured (left to nucleate) into a batter consistency if desired. Because the buds are so sticky, it’s important to use 90µ or 120µ filter bags when pressing to avoid plant material in the rosin. When done right, the flower rosin will capture the exact flavor of the buds – users often describe the taste as “like inhaling a watermelon candy” with a smooth finish.
Hash Rosin Production: The gold standard for this strain is to make live hash rosin. This involves freezing the freshly harvested buds (to preserve terpenes), then ice water washing them to knock off trichome heads (producing bubble hash), which is then freeze-dried and pressed into rosin. Watermelon Now and Later has proven to produce high-quality bubble hash – many of its trichome heads are in the ideal size range (90µ+), and they have a robust wax membrane that allows them to separate cleanly in ice water. Hash makers have noted that the strain’s heads achieve “full melt” or near-full-melt quality, meaning very low contaminant in the hash. Pressing this bubble hash yields an extremely pure rosin: light in color, high in THCA, and bursting with terpenes. The rosin often comes out a blonde or cream color when fresh (almost white/yellow if cold-cured properly) because of minimal plant impurities. In terms of pressing parameters, processors often go even lower in temperature for hash rosin – e.g. 150–170°F – since the material is purer and will flow at lower temps. The result is a solventless “live rosin” that captures the strain’s full aroma. One hashmaker showcasing Watermelon Now & Later hash rosin described it as “primo dude, great work!”, noting that even at 5% yield from fresh frozen, “that’s some live BHO yields right there – for rosin to do that, it’s insane”. In other words, this strain’s rosin returns rival those of hydrocarbon extracts, which is rare. The quality benchmarks for Watermelon Now and Later hash rosin are high: a first-press live rosin from top-grade hash will have 80%+ THC-A, rich terpene content (5-10%+ terps by weight is possible), and a budder-like consistency after cold cure.
Rosin Quality and Consistency: Watermelon Now and Later rosin is known to be extremely terpene-rich, which affects its consistency. Fresh-pressed rosin from this strain often comes out as a clear, glassy sap initially (especially if pressed at low temp). Upon cooling or storage, it “butters up” quickly – transforming into a creamy badder or batter texture due to the high terpene content causing nucleation. Many producers will intentionally cold-cure the rosin (storing it in jars at room temperature for a few days) to whip it into a badder. This yields an easy-to-handle, soft concentrate that preserves terpenes. A rosin enthusiast from the D.C. area who got a jar of Watermelon Now n Later described it as “Whew buddy, is this stuff terpy” – the fresh press had a pungent aroma that was evidently very strong. Such terpene load means the rosin can almost “grease out” at room temp (becoming oily). This is a sign of quality; indeed connoisseurs prize a rosin that forms a wet badder because it indicates abundant volatiles. In judging Watermelon Now&Later rosin, clarity and color are also telling: the best examples are a light golden-yellow (for cold cure badder) or a transparent pale amber (for fresh press). Darker rosin would indicate either higher press temp or later presses (or using lower-grade hash). But generally, this strain’s rosin comes out on the lighter side due to low oxidation and clean starting material.
Techniques & Tips: To maximize quality, extractors often do a single, gentle press (first press) of the hash to collect the premium rosin, and may do a second press of the hash for lower-grade use. The first press rosin from Watermelon Now&Later often tests in the ~75–85% THC range with robust terpene percentages, making it competitive with the finest live resins and BHO in potency and far superior in flavor. It’s common to “cold cure” this rosin: after pressing, the rosin is allowed to sit at ~60–70°F for several days, which causes it to nucleate into a cake batter-like texture that many find ideal. This process tends to amplify the aroma (as jar lids pop open with a burst of watermelon candy scent). For storage, rosin is best kept in a cool, dark place; even refrigerated, Watermelon Now&Later rosin will stay stable because the terpenes act as natural solvents keeping it malleable. Consumers often dab this rosin at low temperatures (~500°F on the nail) to fully savor the explosive flavor – reviews consistently mention that the watermelon-fruit taste carries over intensely. Solventless cartridges made from this rosin also benefit from the strain’s terp profile, delivering big flavor in vape form.

Quality Benchmarks: In summary, a top-tier Watermelon Now and Later rosin should meet the following benchmarks:

Color & Clarity: Light gold to cream-colored; no dark green or brown tinge. Indicates minimal plant matter and proper technique.
Texture: Buttery badder or sauce-like consistency at room temp (sign of high terpene content). Should not be overly dry or hard.
Aroma: Potent strain-specific smell – opening the jar should release a sweet watermelon candy and hashy fruit aroma that is unmistakable. If the aroma is faint or generic, it may indicate terpene loss or lower quality input.
Taste: When dabbed, it should deliver a full flavor that matches the flower – sweet, fruity, and lingering. A harsh or flavorless rosin would fail this standard.
Potency & Cleanliness: Should vaporize cleanly with minimal residue. High-potency (tests often ~70-80% THC) and broad cannabinoid profile (some THCV or minor cannabinoids can be present due to gentle processing). Any sizzle (from water) or excessive residue would be a flaw.

Watermelon Now and Later has set a high bar in the rosin community because it hits these marks when processed by skilled hands. It exemplifies what solventless enthusiasts call “fire in, fire out” – great starting material yielding great rosin.

Pricing Trends for Solventless Rosin (Flower & Hash)

Solventless rosin is regarded as a premium product in the cannabis market, and its pricing reflects that. Compared to solvent-based extracts like BHO (live resin, shatter, etc.), rosin typically commands significantly higher prices per gram. Below we examine current pricing trends, distinguishing between premium top-shelf rosin and more standard-tier rosin, across various regions:

Premium Live Hash Rosin: Top-shelf rosin (often made from fresh frozen hash, by renowned brands) is among the most expensive concentrates. In major legal markets like California and Colorado, one gram of premium live rosin usually retails for $70–$100 USD, before taxes. Certain limited releases or award-winning brands can even surpass $100/g. A survey of California dispensary pricing in recent years found typical retail prices ranging from $45 up to $140 per gram for the highest-end hash rosins. However, most vendors and consumers consider ~$70–$80/g an expected rate for top quality. For example, Kalya and 710 Labs (famous solventless brands) often shelf their grams around the $80 mark. Colorado shows similar or slightly lower premium pricing (e.g. $50–$90/g in Denver for top-tier rosin). These premium prices are 2-3× higher than typical BHO extracts, underscoring rosin’s “luxury” positioning. Consumers paying these prices expect exceptional flavor and purity. Notably, industry analysis by BDSA in 2022 showed that in California the average retail price (ARP) of rosin concentrates had stabilized around ~$35/gram (likely reflecting wholesale or “equivalent” price), whereas live resin (BHO) averaged ~$20/g – this highlights that even as rosin becomes more common, it still holds a higher price point on average.
Mid-Range and Value Rosin: As rosin’s popularity grows, more affordable tiers have emerged. Standard-market rosin, which might be made from trim, lower-grade hash, or second-press material, can be found at $30–$50 per gram in some markets. Additionally, competitive markets with oversupply drive prices down: for instance, in Oklahoma and Oregon, local producers offer quality live rosins in the range of $25–$45 per gram – prices that would have been unheard of a few years ago. Anecdotal reports from patients in Oklahoma cite “premium fire rosin around $40/g… and decent budget rosin for $25–30/g”. Similarly in Michigan’s medical market, as many caregivers produce rosin, prices have trended lower, with $35–$50/g being common for small-batch craft rosin. California’s value tier: Some California brands have also released “second press” rosin or smaller jar sizes to hit lower price points (e.g. 0.5g for $30-$40). In a 2021 report, experts noted “nothing over $100, usually $70–75 out-the-door is the goal” for good rosin, and celebrated when certain brands hit $45–$50/gram retail. As of 2025, finding $40-$60 grams of rosin is easier than before, especially for less “hyped” strains or house-brand rosins. It’s important to remember these lower prices often reflect either a drop in production costs (more producers, better yields) or lower-demand product (older stock or slightly lower quality).
Regional Variations: West Coast markets (CA, OR, WA) generally set the trends – California’s top-shelf prices (~$80/g) serve as a benchmark, while Oregon’s saturated market brings even high-grade rosin down to ~$50/g or less on sale. East Coast markets (e.g. Massachusetts, Maryland, Florida) with limited licensees often have higher prices due to limited supply; $80–$100/g is not uncommon for the best rosin, and even mid-tier may be $60+. For example, in Florida’s medical market, patients report live rosin often around $80 for 1g (owing to few producers). Canada: In the Canadian legal market, solventless rosin is still relatively niche and expensive. Provincial online stores like OCS (Ontario Cannabis Store) list 1g jars of live rosin in the CAD $80–$100 range (≈USD $60–$75) for top-shelf offerings – with some half-gram options at ~$40. This aligns with rosin’s premium status in Canada due to fewer craft producers (though this is slowly changing as brands like Simply Solventless enter the scene). Europe: In Europe, where most cannabis concentrates are found in gray-market circles or social clubs, solventless rosin is rare and priced accordingly – sometimes €70–€100 per gram in Amsterdam or Barcelona clubs for imported or locally made hash rosin. These prices reflect small-scale production and high demand among connoisseurs.
Flower Rosin vs. Hash Rosin Pricing: It’s worth noting that hash rosin (made from bubble hash) generally commands more than flower rosin. Many dispensaries don’t explicitly differentiate to the consumer, but some craft brands label their products accordingly. Flower rosin products (if sold) might be ~10-20% cheaper than an equivalent live hash rosin, simply because the purity and labor differ. For instance, a company might sell a half-gram of dry sift or flower rosin for $30, whereas a half-gram of live hash rosin is $40. However, in many cases, only high-end hash rosin is offered to consumers, while flower rosin is more common in personal/home use or infused in pre-rolls/edibles rather than jarred.

In summary, solventless rosin remains one of the priciest forms of concentrate, but its price is gradually easing as it mainstreams. As of 2025, consumers in legal U.S. markets can expect to pay roughly $50–$80 on average for a gram of good-quality live rosin, with premium brands on the higher end and occasional deals bringing it lower. Standard BHO extracts by contrast often cost $20–$40/g, illustrating that rosin upholds a premium tier. The willingness of consumers to pay this premium ties directly to rosin’s solventless purity and superior flavor, which many find worth the cost.

Table: Approximate Retail Price Ranges for 1g Solventless Rosin (USD)

Tier / Market	Price Range (1g)	Description
Top-Shelf Live Rosin (CA/CO)	$70–$100+	Premium craft hash rosin from leading brands. Exceptional terpene richness and purity. Limited releases can exceed $100.
Mid-Range Rosin (Most markets)	$40–$70	Good quality rosin from larger producers or slightly lower-grade input. Widely available at dispensaries; often strain-specific but not “hyped” cuts.
Budget Rosin (Glut markets)	$25–$40	Value-tier rosin in markets like OK/MI/OR with high supply. May be second-press or made from trim; still solventless but less flavor or lower potency.
Medical-Only / Limited (East Coast)	$80+ (premium) $50+ (avg)	States with few producers (FL, PA, etc.) see high prices due to low competition. Top-tier rarely under $80. Limited selection can keep even mid-tier at ~$60+.
Canada (Legal)	$60–$80 (CAD $80–$110)	Small number of licensed solventless products; sold in 0.5–1g formats. Prices slowly dropping as more brands emerge. Still considered luxury items.
Europe (Clubs)	€70–€100 (≈$75–$110)	Niche availability in coffee shops/cannabis clubs. Often imported or made in very small batches, justifying high cost among enthusiasts.

Sources: Retail pricing surveys and reports. (Note: Prices vary and can change rapidly; this table reflects general ranges as of 2024–2025.)

U.S. and International Market Trends in Solventless Rosin

The market for solventless rosin has grown explosively in recent years, both in the U.S. and abroad. What was once a subculture of DIY enthusiasts has become a significant premium segment in the legal cannabis industry. Below are key trends, consumer preferences, and popular product types shaping the rosin market:

Rising Popularity and Market Share

In the United States, rosin is no longer a rarity – it’s a major player in the concentrates category. Industry data show that rosin has been capturing an increasing share of concentrate sales year over year. In fact, as of January 2023, rosin made up roughly 14% of all “dabbable” concentrate sales across tracked U.S. markets. This is a substantial share when you consider the competition includes cheaper BHO products. Even more striking, that share doubled between early 2021 and early 2023, indicating rapid growth. In mature markets like California and Colorado, rosin’s share is even higher – about 21–22% of concentrate sales by early 2023. In Colorado (one of the earliest solventless-adopting states), consumer survey data showed the percentage of inhalable consumers who had used rosin almost doubled from late 2020 to late 2022, reflecting fast-growing awareness and interest.

This trend is fueled by a consumer shift toward “clean and flavorful” products. Rosin appeals to health-conscious consumers who want to avoid solvents, as well as flavor-chasers who value the full terpene profile. As legalization spreads, new consumers are learning about rosin and jumping straight to these solventless products as the connoisseur’s choice. Many dispensaries now dedicate special fridge displays to premium solventless concentrates, and competitions (like High Times Cannabis Cup) have added solventless categories, further driving visibility.

Premiumization and Consumer Preferences

Rosin’s image is strongly tied to premium quality. It is often described as a “top-shelf” product and priced accordingly. This has led to a premiumization trend: brands market their rosin with craft narratives (single-strain, fresh-frozen, small batch, etc.). Consumers have shown they are willing to pay more for solventless. For example, basket analytics have found that rosin purchases lead to higher average spend per visit – one report noted rosin buyers in California spent on average $55 per basket, significantly more than other product categories.

The flavor is a huge part of consumer preference. Many cannabis aficionados now actively seek out solventless products for the superior terpene taste. A telling anecdote: an edible consumer compared Lost Farm’s live rosin gummies vs. their live resin (BHO) gummies and said the solventless version was far more flavorful and enjoyable. This sentiment is echoed widely – whether it’s dabs or edibles, products made with rosin are seen as delivering a more “authentic” strain flavor. This has cultivated a segment of consumers who will only purchase solventless vape carts or only dab rosin, viewing anything else as inferior in taste. The “organic” appeal (no chemicals) also gives rosin a wellness halo, even though both rosin and BHO can be high purity, the perception favors rosin as more natural.

Diversification of Product Types

While dabbable concentrates (rosin in jars) remain the core of the solventless category, we’ve seen significant expansion into other product types:

Cold-Cure Rosin “Badder” (Dabs): The standard offering from hash makers is cold-cured rosin in a small jar (usually 1g or 0.5g). Within this, companies differentiate by texture and cure – fresh press (a clear shatter-like rosin) vs. cold cure badder (whipped, opaque) vs. jam (terpene-rich rosin with a wet, saucy layer). These are all essentially forms of rosin for dabbing. This segment has exploded in variety. Hash connoisseurs chase certain strains (like Papaya, GMO, or Watermelon Now&Later) similar to how wine enthusiasts chase vintages. Limited drops sell out quickly, showing strong demand. Rosin has also entered the medical market for patients who need high potency but want solvent-free options – many state medical programs now list rosin alongside traditional concentrates.
Rosin Vape Cartridges: One of the fastest-growing solventless product types is rosin vape carts (and disposable pens). Traditionally, vape carts were almost exclusively made with distillate or BHO oil, but starting around 2020, a few pioneers began making rosin cartridges. Initially expensive and technically challenging (rosin is very viscous and can crystallize due to THCA), the tech has improved to produce stable rosin carts. BDSA retail data shows rosin cartridges grew from virtually 0 to about 4% of all vape sales between 2022 and 2023 – a huge jump for one year. By early 2023, rosin carts held ~4% share of the vape market (up from ~1% a year prior). This trend is evident in legal states: more brands are offering 0.5g and 1g carts filled with live rosin sauce. Consumers love that they can get “dabs on the go” with these carts, enjoying near dab-level flavor without a rig. For instance, brands like 710 Labs, Jetty, and others in California have popular rosin cart lines, and even multi-state operators are exploring solventless vape SKUs. The typical rosin cart commands a premium (often $50-70 for a 0.5g cart), but a segment of consumers happily pays for the convenience + purity combo. The growth of rosin vapes is a key trend as it brings solventless to a broader, potentially more casual audience that prefers vaping over dabbing.
Edibles and Infused Products: Solventless rosin has made its way into edibles, tinctures, and more, capitalizing on the full-spectrum effect. A notable trend is live rosin gummies. In 2021, Kiva Confections launched their Lost Farm line of gummies and chews made with strain-specific live rosin, which became a hit in California. Other companies like Wana (in Colorado and beyond) followed with rosin-infused gummies. These edibles advertise not just flavor but a “strain-specific high” – the idea that the rosin retains minor cannabinoids and terpenes that give a more nuanced effect than distillate-based edibles. Consumers have responded well; such products often sell at a premium (for example, a pack of 100 mg rosin gummies might be $20 vs. $15 for regular gummies) but still move quickly. Beverages are also appearing: a few solventless drink mixes and infused drinks (like lemonades) using rosin have popped up, though this is a smaller niche. Another creative product is rosin-infused pre-rolls (sometimes called “hash holes” or infused joints). These are pre-rolled joints that have rosin either painted on or rolled inside (sometimes with a spiral of rosin, known as a donut or snake). One example is Rove’s “Ice Packs” pre-roll, which is “fully-infused with… solventless ice hash rosin” and THCa diamonds – effectively combining rosin with flower for a supercharged joint. Infused pre-rolls are a fast-growing category and using rosin (instead of distillate) is a premium differentiator. We’re seeing this especially in California, Nevada, and Arizona where pre-roll innovation is high.
International Trends: Globally, solventless rosin interest mirrors the U.S. but on a smaller scale. In Canada, regulatory changes in 2019 allowed concentrates, and by 2020-2021 the first domestic rosin products launched. Canadian consumers are learning about rosin through forums and the influence of U.S. brands. A few Canadian companies (like EarthWolf Farms, Simply Solventless, etc.) now produce hash and rosin for the legal market, though distribution is limited. Canadian connoisseurs often have to seek out these specialist brands or even resort to legacy market to obtain rosin. That said, the expectation is that rosin will “take off” in Canada much as it did in states, as companies gear up production. In Europe, rosin is still mainly an enthusiast/homebrew product because legal markets are sparse. But in cannabis clubs in Spain or coffeeshops in the Netherlands, you can occasionally find imported Californian hash rosin or locally made rosin from high-grade Moroccan hash. Events like Spannabis in Barcelona now host rosin pressing workshops and competitions (e.g., the Masters of Rosin contest), indicating growing interest in Europe’s cannabis community. Additionally, some Israeli medical cannabis providers have researched solventless extraction, given Israel’s advanced cannabis program – it wouldn’t be surprising to see rosin in Israeli pharmacies in the future. Overall, international markets lag a couple years behind the U.S., but the same demand signals are emerging: experienced consumers want cleaner, tastier extracts, and rosin meets that need.

Market Growth and Outlook

All indicators show that the solventless segment is continuing to grow at a strong pace. Analysts predict solventless concentrates will keep increasing their market share as extraction technology improves and production scales up. There is still plenty of room for growth: even at ~14-16% of concentrate sales, that means ~84% of the market is still solvent-based – a big opportunity for solventless to convert more users. BDSA’s market forecast in late 2022 highlighted solventless as a key “growth driver” in the concentrate category, expecting further premiumization and new product entries as more states come online with rosin offerings. In practical terms, we’re seeing more investment in solventless manufacturing – from boutique rosin presses for small producers to large-scale automated wash and press systems for bigger companies – which should gradually lower costs and improve availability.

Consumer education is also increasing. It’s not uncommon now to see dispensaries host demos or Q&A sessions about rosin, or budtenders specifically recommending a solventless option for those seeking flavor. The word “rosin” itself has entered the mainstream cannabis vocabulary where a few years ago it was esoteric. On social media, tags like #solventless, #rosintech, and #hashporn have huge followings, spreading the appeal (the visual allure of pale, buttery rosin in jars certainly helps).

One notable trend is cross-category infusion: solventless isn’t just for dabbers anymore; it’s infiltrating cartridges, edibles, topicals (yes, some topicals are being made with rosin for a full-spectrum cannabinoid profile), and beyond. This broadens the consumer base. A person who doesn’t dab might still buy a rosin gummy or a rosin pen if they perceive it as higher quality.

Finally, consumer preferences within solventless are evolving. We’re seeing that certain strain profiles (often fruit-forward ones like Watermelon Now and Later) become highly sought after for rosin because their terpenes shine. This creates almost a “strain-specific market” where, for example, a rosin made from a hype strain like Papaya or Rainbow Belts can fetch higher price or sell out faster. Watermelon Now and Later, with its intense flavor, could very well become one of those trendy profiles in solventless circles if it isn’t already.

In summary, the market trend is clear: Solventless rosin is transitioning from a boutique novelty to a staple of the cannabis product lineup, especially in mature markets. Its growth is driven by consumer demand for purity and flavor, and this demand is prompting innovation in how rosin is produced and sold – from new product types (rosin vapes, edibles) to expanding global interest. We can expect to see solventless products continue to claim a larger share of the market, perhaps even becoming the dominant form of high-end concentrate in the coming years as techniques advance and more producers come online.

Notable Brands and Producers of Watermelon Now and Later Rosin

Because Watermelon Now and Later is a relatively new, boutique strain, it’s not (yet) as ubiquitous as say Gelato or OG Kush in concentrate form. However, several notable producers and brands have worked with this strain or are currently offering rosin made from it:

Superseed Company x Omakase Farmz (California): As the breeder, Superseed Co. has themselves collaborated on extracting this strain. In a 2025 pheno hunt, Omakase Farmz in California processed a select cut of Watermelon Now and Later, yielding a “Watermelon Laters” Live Rosin Badder. This was part of Superseed’s 15-year anniversary box set, indicating the strain’s importance in their lineup. The rosin badder (made from Seattle Soda × Watermelon Soda phenotype) was showcased on social media with much excitement, suggesting a successful run. While this was a limited drop, it put Watermelon Now&Later rosin on the map in CA’s connoisseur circle. We may see more from Superseed or their partners as they refine the genetics.
Leaf Logic (Oklahoma): In Oklahoma’s booming medical market, Leaf Logic is a solventless-focused processor that has featured Watermelon Now and Later. Teasers from late 2022 showed “Watermelon Now n Later looking mighty delicious!!” as rosin on their Instagram. Leaf Logic is known for doing small-batch drops of interesting strains, so patients in OK were able to snag Watermelon Now&Later hash rosin when it was released. This reflects how quickly new genetics spread – a strain bred in the West can, within a year or two, be grown and processed in Oklahoma’s scene. Leaf Logic’s offering was praised for its mouthwatering flavor and premium quality (as they hinted in their posts), aligning with the strain’s reputation. Oklahoma’s solventless scene is very competitive (many home growers and hashmakers), so seeing this strain pop up there means it has caught hash makers’ attention.
KPress (Washington D.C./Maryland area): KPress is a craft rosin producer known in the DC/Maryland region (often sharing on Reddit and local forums). They did a creative release called “Waterberry Faygo Strudel,” which was actually a mix of Watermelon Now ’n Later fresh press rosin + Red Runtz jam layered together. This product (essentially a blend of two rosins) got a lot of love for its terps. The fact that KPress had Watermelon Now&Later fresh press indicates someone in that area is cultivating the strain for rosin. It also shows the experimentation happening with rosin combinations – using Watermelon Now&Later for a “jelly” layered effect because its terps are so bright. While not a mainstream brand, KPress highlights the presence of this strain in the East Coast craft concentrate scene.
Bountiful Farms (Massachusetts): Bountiful Farms is an award-winning cultivation and processing outfit in MA known for top-tier concentrates. They have a product listed as “Tropical Watermelon” Premium Live Hash Rosin (1g), which tests ~79% THC. While not explicitly labeled Now and Later, the name and flavor description (tropical watermelon with hashy undertones) strongly suggest it’s Watermelon Now and Later or a very closely related phenotype. Bountiful Farms often gives creative names to phenos, and “Tropical Watermelon” aligns with this strain’s profile. Priced around $50-60 per gram in MA, it indicates strong local demand. If it is indeed the Superseed Co. cut, Bountiful Farms would be one of the first NE producers to bring it to market. Consumers reviewing Tropical Watermelon rosin mention the fruity aroma and balanced hybrid effects, which matches expectations for Watermelon Now&Later.
Later Days (Maryland brand): Interestingly, a Maryland-based brand called Later Days has a series of products with “Frozen Watermelon” – including a Frozen Watermelon live rosin disposable vape. For instance, Maryland dispensary menus list “Frozen Watermelon Later Days – Live Rosin All-in-One” vapes (0.5g). It’s quite possible that “Frozen Watermelon Later Days” oil is derived from Watermelon Now and Later flowers (the naming could be a play on it). If so, Later Days brand is directly processing this strain into vape format for MD patients, offering the signature flavor in a convenient pen. This again underlines the appeal of the strain’s name and taste – brands are leveraging it for product names that stand out.
Small Batch and Caregiver Producers: In states like Michigan, which have vibrant caregiver and gray markets, Watermelon Now and Later has started to circulate among clone-only growers. There are anecdotal reports of caregivers producing rosin from this strain and selling or donating to patients. These are not widely advertised brands, but often such community-level producers influence which strains rise to prominence. Given the strain’s resin output, hash hobbyists have certainly taken note. Don’t be surprised to see Watermelon Now&Later entries in local concentrate cups or secret sessions.
Future Notables: If Watermelon Now and Later continues to impress in washes, we might expect larger West Coast solventless brands to pick it up. Companies like 710 Labs, Rosin Tech Labs, Blue River, etc., constantly hunt new hash strains. The combination of Zkittlez lineage and watermelon terps is very marketable (similar strains like Watermelon Zkittlez by Dying Breed have been hugely popular). It’s conceivable that in upcoming rosin releases, we’ll see a “Watermelon Now N Later” offering from one of the big California brands. Additionally, Superseed Company might release ready-made rosin as part of their line – some breeders now sell concentrates of their flagship strains (e.g. Oni Seed Co did this with Tropicanna Cookies extracts).

For now, the most notable verified Watermelon Now and Later rosin on the market has come from smaller craft operations (Omakase/Superseed in CA, Leaf Logic in OK, KPress in D.C., Bountiful in MA). All reports indicate that when this strain is processed, it produces a stellar product that lives up to the hype. As such, it’s likely to gain traction and appear in more rosin menus. Keep an eye on solventless competition results and drop lists from extractors — Watermelon Now and Later could be a future cup winner given its attributes.

References:

Superseed Co. Wantermelo N’ Later strain info – Lineage: Watermelon Soda × Zlushiez.
Leafly – Now and Later strain (related variety) dominant terpenes: myrcene, pinene, limonene.
NYS High – Now and Later terpene profile (myrcene with pinene, cymene, limonene, terpinolene).
NYS High – Now and Later cultivation stats (65–79 days flowering; ~0.5–1 oz/ft² indoor yield).
Reddit (r/rosin) – Watermelon Zkittlez hash rosin yield discussion (5% yield from fresh frozen ≈ 25% dry).
Reddit (r/rosin) – User reaction to Watermelon Now n Later fresh press rosin (“whew buddy, terpy”).
Hashwriter – Hash and Rosin Prices in California (retail $45–$140/g, aim ~$75).
CannaSaver – Rosin Price article (rosin & live rosin ~$50–$120/g; $30–$100 depending on quality/region).
BDSA – Solventless Trend Report (rosin = 14% of dabbables as of Jan 2023; doubled share since 2021; 21–22% in CA/CO).
BDSA – Solventless in vapes (rosin carts grew from 1% to 4% of vape sales in one year).
Reddit – Edibles (user prefers Lost Farm Watermelon rosin gummies over resin ones).
Electric City (MA) – Rove Watermelon Zkittlez pre-roll (infused with solventless hash rosin; sweet melon flavor).
Instagram (via search) – Omakase Farmz × Superseed Watermelon Laters Live Rosin Badder (Seattle Soda × Watermelon Soda pheno).
Dispensary menu – Bountiful Farms Tropical Watermelon Live Hash Rosin, 1g (hybrid, ~79% THC).